MARC is an international full-service research company with advanced analytical, organizational, and technical resources to crunch any puzzle in marketing research

MARC is in the process of constant improvement in data collection and data processing techniques, giving particular attention to on-line technologies, which proved their advantages in targeting «hard-to-reach» audiences.

MARC practices both qualitative and quantitative marketing research applying specific methods or set of methods to find the best solutions for its clients

       

QUANTITATIVE METHODS

QUALITATIVE METHODS

Online interview
(multi-panel approach)

Focus groups

Telephone interview

Mini groups

Household interview

Creative sessions

Sidewalk interview

Shopalongs

Shop interview

In-home visits

Observation

In-depth interviews

Mystery Shopping

Expert interviews

Mystery Calling

Ethnography

   

On-line qualitative research

 

 

 

MARC deploys:

...Full set of qualitative
and quantitative
research methods;

.... Cutting edge techniques
in data collection,
including multi-panel
surveys;

...Advanced data
analysis methods, including
Cross-Segmentation
Analysis;

... Access to wide-range
groups of customers,
including «hard-to-reach»
audiences;

... Sophisticated and
reliable quality control
procedures;

...Facilities to conduct
marketing research
in the USA, Canada,
Russia, and
other CIS countries
contact

MARC applies multi-dimensional approach to bring together consumer demands, business practices, and a specific company's goals.