Resources
MARC is an international full-service research company with advanced analytical, organizational, and technical resources to crunch any puzzle in marketing research
MARC is in the process of constant improvement in data collection and data processing techniques, giving particular attention to on-line technologies, which proved their advantages in targeting «hard-to-reach» audiences.
MARC practices both qualitative and quantitative marketing research applying specific methods or set of methods to find the best solutions for its clients
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Online interview |
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Focus groups |
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Telephone interview |
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Mini groups |
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Household interview |
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Creative sessions |
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Sidewalk interview |
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Shopalongs |
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Shop interview |
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In-home visits |
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Observation |
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In-depth interviews |
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Mystery Shopping |
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Expert interviews |
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Mystery Calling |
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Ethnography |
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On-line qualitative research |
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MARC deploys:
...Full set of qualitative
and quantitative
research methods;
.... Cutting edge techniques
in data collection,
including multi-panel
surveys;
...Advanced data
analysis methods, including
Cross-Segmentation
Analysis;
... Access to wide-range
groups of customers,
including «hard-to-reach»
audiences;
... Sophisticated and
reliable quality control
procedures;
...Facilities to conduct
marketing research
in the USA, Canada
MARC applies multi-dimensional approach to bring together consumer demands, business practices, and a specific company's goals.