Brand Power
Brand Power Monitor is powerfull way to compare your Brand to others
MARC delivers the Brand Power measurement on Financial and Automotive markets.
We provide recommendations on Brand Leverage zones and opportunities to development and growth as well as we can catch risky zones, that need an immediate attention to prevent bigger problems, that might happen when it will be hard to find the reason.
Please visit our website
www.brandpowermonitor.com
Brand Power Index
Brand Power Index is based on the measurement of Five Key Indicators:
PROMOTION POWER
Brand promoters is the top gear that helps brand to utilize all its power and gets more strength and speed in growth
LOYALTY POWER
Next level of brand power is it’s ability to convert usage into loyalty
POWER OF CONNECTION WITH THE BRAND
These three key metrics are what converts trademark into Brand
POWER OF ASPIRATION
How powerful is the brand based on the gap between who consider and those who actually use, the smaller the gap the better the brand is doing
POWER OF AWARENESS
The base of brand power is actual ability to convert those who know into those who want this brand
For more datails please visit www.brandpowermonitor.com
Selected Methods in Use
Segmentation and Market Behavior
• Cross-Segments Approach (CSA)
• PA-NOMA
Optimization of Product Portfolio and Sales Channels
• Product and Name Test
• Line Optimization Test (LOT), including TURF Analysis
• Site-Testing, including Click-Test and UsabilityValue
Brand Building
• Brand Evaluation and Brand Health Tracking, including BrandLoyalty Model
• Advertising Test, including AdClipPlus
• SnapshotSA (blitz sport advertisement assessment)
Consumer and Employee Satisfaction
• I5-Loyalty Consumer
• I5-Loyalty Employee
Customers' Values and Behavior Models
• Projection Methods
• Think Tank Method (TTM)
MARC applies multi-dimensional approach to bring together consumer demands, business practices, and a specific company's goals.